Setting up as a self-publisher

If you are going to self-publish a book you will be running a small business. Depending on where in the world you are, the legal options might be different but you will most likely need to choose a name for your publishing business. Choose one that is not already used and that includes a clue as to what you do. In the case of a self-publisher this could include words such as “publishing”, “books” or “press”.


You will also need to design a logo to represent your self-publishing business. This logo will most likely be designed by a professional graphic designer or illustrator and will need to be printed both on the cover, spine and copyright page of your book. It is a good idea to get business cards designed and printed as well as other basics such as a letterhead, PO box, dedicated business bank account etc.

The next step is the market study...